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SHANGHAI/BEIJING —Chinese electric vehicle maker Xpeng said it would hire 4,000 this year and invest millions in artificial intelligence, as it seeks to survive what it describes as a “bloody sea” of competition in the world’s largest auto market.
The additional employees would represent a 25-percent expansion of the Volkswagen-backed EV maker’s workforce from the latest headcount of 15,829 at the end of 2022.
The expansion was announced in a letter from Chief Executive He Xiaopeng to employees on Sunday, the first working day after the Lunar New Year holiday.
