One of the most striking elements of the video is a blink-and-you-miss-it shot of a man kissing a cobra on its head.
Snapchat dropped a new Super Bowl ad, and this one hits the entire premise of social media platforms right where it hurts. One of the most striking elements of the video is a blink-and-you-miss-it shot of a man kissing a cobra on its head. Over the course of the past year, multiple videos have gone viral on social media in which an uncharacteristically bold bloke can be seen giving a peck to the danger noodle, which has cultivated a reputation as one of the most venomous animal species on the planet.
Now, Snapchat’s video doesn’t exhibit the uneasy act as some sort of proud achievement that shows the depth of exciting content on the platform. Instead, Snapchat is weaponizing the picture to target other social media platforms that often reward creators for how over-the-top they can get. Kissing one of the most dangerous snakes on Earth is certainly one way to garner views and a favorable algorithmic reception, after all.
