Don’t miss Jason Momoa’s ode to Flashdance, Usher’s BMW cameo and Aubrey Plaza’s dragon ride with a co-star.
Super Bowl 58 is almost here, and that means viewers can count on brands using the big game to capture their attention. More than 115 million people tuned in to last year’s event. Super Bowl Sunday is one of the world’s biggest stages, and advertisers continue to pour money into campaigns.
In 2023, Tubi duped audiences with its channel-changing trick. This year, as in past years, the ads will aim to entertain, inform, crack you up or dazzle you into spending money. Celebrity cameos are everywhere, as are beer and food, and there are a handful of newcomers on the scene too. To top it off, DoorDash will deliver every item you see in a Super Bowl commercial to one winner — including new cars, candy and a giant bucket of mayo. Here’s a look at the ads that have dropped so far, ahead of Sunday’s game. T-Mobile: Flashdance with Jason Momoa, Zach Braff, Donald Faison
Jason Momoa hits a high note and executes a superhuman backflip in this upbeat T-Mobile ad that pays homage to the 1983 movie Flashdance. The spot also stars Zach Braff, Donald Faison and, briefly, Jennifer Beals.Reese’s Cups: Big change
Reese’s makes a big announcement about a new candy, and it’s a little chaotic. Say hello to a different kind of Reese’s Cup. Dove: Self-love for girls
In its spot, Dove brings attention to the issue of girls quitting sports because of low body confidence.Michelob: Things get Messi
Lionel Messi orders Michelob from a beachside bar and winds up whizzing across the sand with his dazzling footwork as he waits for his beer. Not only does he impress Jason Sudeikis — aka Ted Lasso — but Leo also catches a pass from a fellow Miami football star (the other kind of football): Dan Marino. BMW: Moves like Walken
Acting legend Christopher Walken attracts nonstop imitators in this BMW ad that also features a surprise appearance from this year’s Super Bowl halftime performer, Usher Raymond.State Farm: Like a good ‘neighbaaa’
Arnold Schwarzenegger is game for this action-packed ad that pokes fun at his pronunciation of State Farm’s slogan.Doritos Dinamita: Snack battle
Doritos has been teasing more flavors and a new shape for its Dinamita’s snacks. This time, the campaign includes Jenna Ortega with a pair of kickass grannies. Dina and Mita are the real stars here.Popeyes: Ken Jeong unfreezes
Ken Jeong catches up with what he’s missed after being cryogenically frozen for 52 years.
