The Super Bowl comes with a host of big-budget teasers and trailers, including some surprise celebrity cameos. Here are the best ads from this year’s game.
The Super Bowl may be the annual culmination of the NFL season, but it has also long since swelled into being a stage for all sorts of matters of cultural importance. There’s the adorable Puppy Bowl, and a kid-friendly Nickelodeon presence complete with a SpongeBob concert inspired by “Band Geeks.” But one of the most important ancillary Super Bowl draws is all of the high-budget commercials and trailers that launch alongside the event. These ads range from actively cringe to genuinely clever, so we’ve collected this year’s highlights.Leave Christopher Walken alone
This ad from BMW stars Christopher Walken, and the car itself plays a supporting role to the legendary actor as he goes about a day in his life. The ad depicts a kind of hell where everywhere Walken goes, he is bombarded by people doing poor impressions of his iconic cadence to his face. It’s a cute premise, bolstered by a cameo by R&B star and Super Bowl halftime headliner Usher that suggests the two have some kind of low-level, long-running animosity.Aliens among us
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