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Tim Cook teases Apple will ‘break new ground’ in AI this year

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iOS 18 is shaping up to be a breakthrough release.
With the calendar set to change to March, there are two Apple affairs to look forward to: a rumored spring event and WWDC in June. As always, all eyes will be on Apple’s software updates and Tim Cook has dropped a big hint about what we can expect to learn about during the WWDC keynote.
During Apple’s annual shareholder meeting this week, Tim Cook made the unusual pronouncement that Apple will “break new ground” in generative AI this year, presumably as part of iOS 18. This follows equally vague comments during Apple’s first-quarter earnings call where Cook said Apple is spending “a tremendous amount of time and effort” on AI development and is “excited to share the details of our ongoing work in that space later this year.

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