At Adobe Summit, Adobe has upped the ante on its offerings to enterprises.
Every year, Adobe showcases its latest offerings for professionals at Adobe Summit. Unsurprisingly, generative AI took center stage at this year’s event and dominated the new product announcements.
On Tuesday, the company unveiled generative AI tools that help brands and enterprises create and manage assets. The highlight was easily the launch of GenStudio, an AI-first application that centralizes all your content needs in one place. GenStudio users can create content, access brand assets, view and track campaigns, measure campaign performance, and more.
AI is present throughout GenStudio to assist with these tasks. For instance, to ease content production, brands can find images and generate variations using Adobe Firefly, Adobe’s generative AI suite of tools.
Custom Models, another new offering unveiled at Adobe Summit, lets enterprises train and customize models, including fine-tuning Adobe Firefly with their brand’s own assets to ensure that any generated content is on-brand.
