Nikon’s ‘vintage’ digital compacts beat flip phones, MP3s and cassettes in retro tech craze
It’s 2024, and retro-styled digital cameras like the new Fujifilm X100VI are very much in, but research by musicMagpie has delivered surprising findings about the genuinely retro tech that people are really searching for online.
While film photography is certainly in vogue, with Gen Z turning to point-and-shoot cameras like the Kodak Ektar H35, it turns out that digital compact cameras from the 2000s and 2010s, like the Nikon Coolpix S6900 (pictured above), are making a comeback.
TikTok, eBay and Google search analytics put Nikon Coolpix streets ahead of tech including the Motorola Razr, iPod Nano, Sony Walkman and Nintendo DS – all of which are themselves highly popular – with Coolpix soaring over 8,000% year on year on Google, and around 700% on Tiktok and eBay (you can see the full results below).
The Nikon Coolpix S6900, which was launched in early 2015 and received a 3-star rating in its TechRadar review – and which is far from being one of the best compact cameras – is the leading model in this retro revival, with eBay searches for it up 37,567% and Tiktok searches up 34,543%.
