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‘Fitbit by Google’ is dead, long live ‘Google Fitbit’

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In August of 2022, the « Fitbit by Google » branding emerged. That’s now going away in favor of just « Google Fitbit. »
With the Sense 2 and Versa 4 announcement in August of 2022, the “Fitbit by Google” branding emerged. That’s now going away in favor of just “Google Fitbit.”
Until recently, “Fitbit by Google” was used on fitbit.com, videos, and product packaging. Boxes for the Sense 2, Versa 4, and last year’s Charge 6 use “Fitbit” and then “by Google.” Meanwhile, the Pixel Watch 2 packaging features “with Fitbit” in the corner. 
In the past few days, the website changed to using “Google Fitbit” without the arrow logo appearing first.

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