Meta Quest 3 retention is at a record high, per Meta
During this year’s Game Developers Conference (GDC 2024) Meta has revealed that the Meta Quest 3 has higher retention rates than any of its previous VR headsets – suggesting one of VR’s biggest problems might be a thing of the past.
VR gadgets have become incredibly popular in recent years – just look at the sales success of the Oculus Quest 2, and the massive hype around the Apple Vision Pro – but there’s been a quiet killer for them all: retention. According to an internal report shared by The Verge in March 2023, Meta was concerned about the relatively low engagement of Quest 2 users and it was apparently stressed to staff by Mark Rabkin, Meta’s vice president of VR, that the company needs to “be better at growth and retention.”
That emphasis seems to have paid off, with it now being said by Chris Pruett, Meta’s Director of Content Ecosystem, that the Quest 3 has a higher retention rate than any previous Meta / Oculus headset.Why are people using their Meta Quest 3 more?
Meta hasn’t given any direct explanation of why its headsets are proving better at retaining owners’ attention than its predecessors, but we have more than a few theories.
The first, and perhaps most important, is the Quest 3’s simplicity. If it’s charged up you can just slip it on and start playing a VR game instantly – unlike older PCVR models.
