Plus, why some startups succeed and others fail, the pitfalls and dysfunctions of OKRs; and the most important stages of a customer journey.
In a new book on entrepreneurship, “Growth Levers and How to Find Them,” Matt Lerner writes: “Great startups don’t waste time on small stuff, so we can focus everyone on the most impactful work.”
In this week’s CarCast, Bruno Aziza and Lerner break this concept down. The key principles:
1) Why some startups succeed and others fail;
2) The pitfalls and dysfunctions of OKRs;
3) The patterns of startup failure;
4) The most important stages of a customer journey;
5) Mindset shifts: Discovery vs.
