The company also says it may add a more prominent label if the content has « a particularly high risk of materially deceiving the public on a matter of importance. »
Meta — owner of Facebook, Instagram, WhatsApp and Threads — said Friday that it plans to expand efforts to label content that’s been manipulated or generated by artificial intelligence. The move expands on earlier efforts, with Meta’s platforms among a growing number of services, including YouTube and TikTok, that are responding to this issue.
Meta said it will label video, audio and images as « Made with AI » either when its systems detect AI involvement, or when creators disclose it during an upload. The company also said it may add a more prominent label if the content has « a particularly high risk of materially deceiving the public on a matter of importance. »
The company said it came to its decision while juggling transparency with the need to avoid unnecessarily restricting freedom of expression online.
« This overall approach gives people more information about the content so they can better assess it and so they will have context if they see the same content elsewhere, » Monika Bickert, Meta’s VP of content policy, wrote in a blog post.
