The Fitbit online store could soon be replaced by the Google Store
If you are a Fitbit user or contemplating purchasing a new Fitbit tracker or smartwatch from their website, you might be in for a surprise. Google, which acquired Fitbit back in 2019, has slowly been integrating the fitness brand into its own ecosystem. This means some changes for how you buy Fitbit devices.
Remember how Fitbit encouraged all its users to switch to Google account logins last year? Well, that was just the beginning. In March, Fitbit even rebranded itself as « Google Fitbit. » Now, it seems Google is taking things a step further by directing users to complete their purchases on the Google Store, as spotted by 9to5Google.
