View the moment that T-Mobile CEO John Legere served notice that the Un-carrier was going to kick its rivals’ butts.
When I first started writing for PhoneArena back in 2009, T-Mobile was the nation’s fourth-largest wireless carrier after Verizon, AT&T, and Sprint. Fifteen years later, T-Mobile has become the nation’s fastest-growing and most innovative of the three major wireless U.S. firms. And now, it is second in customer accounts after Verizon. What changed? T-Mobile hired a new CEO named John Legere in September 2012 and he was a breath of fresh air.
Legere was not your typical executive. He wore his hair rock star long and eschewed expensive suits and ties for T-Mobile t-shirts, jackets, and he preferred wearing sneakers.
