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Apple suffers 10% drop in quarterly iPhone sales to start the year, biggest drop since pandemic

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Apple has posted its steepest quarterly decline in iPhone sales since the pandemic’s outset
Apple on Thursday revealed its steepest quarterly decline in iPhone sales since the pandemic’s outset, deepening a slump that’s increasing the pressure on the trendsetting company to spruce up its products with more artificial intelligence.
The 10% drop in year-over-year iPhone sales for the January-March period is latest sign of weakness in a product that generates most of Apple’s revenue. It marked the biggest drop in iPhone sales since July-September period in 2020, when production bottlenecks caused by factory closures during the pandemic resulted in a delayed release of that year’s model.

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