« Does anyone want a go? Just me? I’ll put it back in the box »
The Apple Vision Pro mixed reality headset has had something of a rough ride since its release. While the engineering involved is impressive, the $3,499 price tag in combination with some early adopter woes seems to have taken some of the shine off of a device that Apple CEO Tim Cook described as « the beginning of a new era for computing ».
Apple’s most recent earnings call makes slim mention of the headset, instead focussing on overall revenue, a fair bit of AI and machine-learning doublespeak, and sales of iPads, Macbooks and iPhones. However, we did glean a little tidbit of information from Tim Cook’s introductory remarks, as he revealed that « more than half of the Fortune 100 companies have already bought Apple Vision Pro units, and are exploring innovative ways to use it to do things that weren’t possible before », before moving on to other topics.
