Candy Crush Saga is one of the world’s most popular video games, with more than 5 billion downloads. That’s partly because gamers can play it anywhere. It offers versions for multiple platforms, including Android, iOS, and .
Candy Crush Saga is one of the world’s most popular video games, with more than 5 billion downloads. That’s partly because gamers can play it anywhere. It offers versions for multiple platforms, including Android, iOS, and Windows: a practice known as multihoming.
Smaller developers, however, often decide not to pursue multiple platforms because it’s costly, can be complicated, and can take significant effort.
They might want to reconsider, however, based on new research from Texas McCombs. It discovers a major benefit for multihoming, one that might outweigh those upfront challenges: It can make the original software better.
Francisco Polidoro Jr., professor of management, finds that developers who multihome learn valuable lessons. They can use those lessons to enhance their product’s performance on its original platform, helping it to stand out and get more users.
The work is published in the Strategic Management Journal.
« These challenges end up paying back later on, » Polidoro says.
