Netflix is reportedly in internal discussions about offering a free ad-based plan sometime in the future. However, it may only offer this plan in parts of Europe and Asia, not in the US.
Netflix remains the biggest premium streaming service in the world, but the company may be looking to get more revenue from ads in the future. Bloomberg is reporting, via unnamed sources, that the streaming service is considering offering a free plan that will be supported completely via advertising.
Netflix did experiment with a free ad-based service for mobile devices in Kenya in 2021, but that experiment ended in 2023. However, this latest report says that Netflix has been thinking about launching a free service in bigger markets where there are popular free TV networks.
