Taylor Swift keeps using clocks in her work. Fans are eager to understand the time-telling motifs, and businesses are cashing in on the craze.
There’s much more to being a Taylor Swift fan than memorizing new albums and spending thousands of dollars on concert tickets.
Swifties must also be on high alert whenever the musician nods to old-school clocks.
Since releasing « Midnights » in 2022 and « The Tortured Poets Department » this year, Swift has been noticeably intertwining time into her musical work.
But the Grammy-winning superstar hasn’t gone digital — even in a world of iPhones, Apple Watches, and AI.
Instead, the musician has almost exclusively utilized analog technology — a choice that’s made a noticeable impact on businesses and her younger fans.Telling time with Taylor Swift
Time has always held a prominent place in Swift’s art.
Lyrically, she began singing about meaningful moments on her debut album. You might remember lyrics like « 2 a.m. riding in your truck » from the fan-favorite track « Mary’s Song (Oh My My My). »
But Swift introduced time as a theme more heavily in 2022 and 2023 following the release of her 10th studio album.
During the « Midnights » era, Swift used clock motifs throughout the « Bejeweled » music video, prominently featured them in her massive Eras Tour, and included some as (still-undecoded) Easter eggs, or hidden clues, in her « Karma » and « Lavender Haze » music videos.
Then, when she was nominated for six Grammys this year, Swift arrived on the event’s red carpet wearing a diamond-encrusted watch custom-made into a choker.
The Lorraine Schwartz timepiece was a playful nod to her nominated work and a subtle reference to a new project she’d announce that night: her 11th studio album, « The Tortured Poets Department. »
But then Swift wore the necklace again, this time while out with friends in Notting Hill on Tuesday night. And fans think the « Anti-Hero » singer is up to something because of it.Is she more powerful than Father Time? Maybe.
Swiftie or not, you’ve probably noticed that most things Swift touches turn to gold.
