Four years after declaring it wanted to block third-party cookies in Chrome, Google has confirmed it won’t block the online trackers after all.
Four years after declaring it wanted to block third-party cookies in Chrome, Google has confirmed it won’t block the online trackers after all.
In 2020, around the time when Apple blocked third-party cookies in Safari, Google insisted it would do the same thing. Four years later, Google has seemingly given up on blocking them.
A blog post from Google VP Anthony Chavez about the Privacy Sandbox published on Tuesday says that the plan is moving in a different direction.
« Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time », writes Chavez. « We’re discussing this new path with regulators, and will engage with the industry as we roll this out. »
The post explains that Google received feedback from many different parties, including the UK’s Competition and Markets Authority and Information Commissioner’s Office, as well as online publishers and standards groups.
