Privacy Sandbox won’t replace third-party cookies after all
In a surprising turn of events, Google has announced it will no longer end support for third-party cookies in its Chrome browser.
The decision marks a reversal in its drawn-out and frankly delayed plans, which first came about in 2020. The company had initially committed to phasing out third-party cookies and other tracking methods by 2022.
The timeline then became less definitive, with a few significant delays pushing completion back to 2023, then to 2024, then once more to 2025.Google won’t turn off third-party cookies
In January 2024, the company had initiated a wider phase of testing under the ‘Tracking Protection’ features, which promised to limit sites from using third-party cookies for tracking users.
