Reddit has blocked search engines, including Bing, from crawling its site by updating the robots.txt file. Also, it claims that this change has nothing to do with its recent partnership with Google.
Due to the rise of spammy results in search engines, Reddit quickly became a reliable source for consumers seeking answers to various queries, including product recommendations, travel advice, and more. Recognizing this trend, Google began prioritizing Reddit in its search results over other websites.
Recently, Google expanded its partnership with Reddit to gain access to Reddit’s Data API, which delivers real-time, structured, and unique content from the platform. Through this API, Google will receive improved signals that will help it better understand Reddit content, use it for training, and display it in search results.
Following the paid deal with Google, Reddit has now blocked other search engines from accessing its content.
