The budget-friendly sub-brand is here with its first smartphone, aiming to shake up a stagnant market with bold design
It’s perhaps worse for someone who tests phones for a living, but I think you’d agree that the smartphone market has been pretty boring over the last few years.
Similar designs and minimal upgrades in hardware have meant AI is the big trend right now, but Nothing is doing something completely different, and I love it.
The firm is still relatively new on the scene and its sub-brand CMF is even more. However, its first smartphone is here to shake up the market, specifically the budget end which is typically the most boring of all.
And there’s really no reason for it to be that way as Nothing has proven with the CMF Phone 1.
It particularly stands out with its design and not just because it’s bright orange. It’s a throwback to much earlier days of mobile phones when they could be taken apart and customised – it hugely appeals to the tinkerer in me.
