Apple is gearing up for a major product launch event on September 9, where it is expected to unveil the latest iterations of its flagship devices: iPhones,.
Highly anticipated: As Apple prepares for its big annual iPhone launch, it faces a rapidly evolving market marked by a 6.5% growth in global smartphone shipments in the second quarter of 2024. Meanwhile, the wearables market is becoming increasingly price-sensitive, with consumers favoring more affordable options. The integration of AI capabilities could be pivotal in attracting new buyers, particularly Gen Z and Millennials, who are inclined to upgrade for advanced features.
Apple is gearing up for a major product launch event on September 9, where it is expected to unveil the latest iterations of its flagship devices: iPhones, Apple Watches, and AirPods. While Cupertino has yet to officially announce the date, preparations are already in full swing for the Monday event. Following Apple’s traditional release schedule, the new iPhones are expected to hit the shelves on September 20.
Update (8/26): The Apple event has now been confirmed for Monday, September 9, 10 am PT, at the Steve Jobs Theater.
This launch is particularly critical for Apple as it seeks to revitalize its phone and wearable device segments, which have experienced sluggish sales recently.
