It will likely be years before Apple Intelligence has a compelling enough feature set that people will pay for, Bloomberg’s Mark Gurman said in.
It will likely be years before Apple Intelligence has a compelling enough feature set that people will pay for, Bloomberg’s Mark Gurman said in this week’s Power On newsletter. Apple Intelligence is still so new that Gurman expects it will « take three years » for Apple to create a product that’s worth charging for, and even that « may be the best-case scenario. »
Gurman suggested last month that Apple’s long-term plan is to develop something like Apple Intelligence+, with add-on features that users would pay a monthly fee to access. Apple already has a tiered subscription setup for iCloud, so Apple Intelligence could work similar to that.
iCloud provides 5GB of free storage to all users, but for a fee, iCloud+ subscription plans include more storage and also access to features like iCloud Private Relay.
