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LinkedIn is a mess. Here’s how to fix it

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The networking site one is calling a ‘cesspool’ is riddled with oversharing and lunatics – it’s time for change
In need of a laugh? Spend an hour or two on the subreddit LinkedInLunatics. Trust me.
There’s the financial expert who believes it necessary to share with his friends, clients and community that he enjoys watching porn (in moderation, mind you!). There’s the usual crowd of pundits who use cultural events like the Olympics competitions to teach us life lessons. Or the matchmaking company that thinks LinkedIn is Hinge.
Who wouldn’t manage to stifle a sneery laugh at the creative director at a social media firm who felt compelled to share they almost – almost, mind you! – missed their flight but managed to share this oh so important life lesson: “Take risks. Saying ‘we can make it’ got us on the flight!” This should be a bumper sticker! Or the “creative director” who learned seven important lessons after his kid swung a bag of mandarins at his nuts (not to overshare was not one of them). Or the non-profit leadership consultant who’s so happy because her ass apparently looks great in her son’s jeans. Erm, thanks? But why?
All of these are just from the past week. It’s too much in so many ways. I only have so much time on my hands, people! Also, I am on this site to do work.
There’s no question that LinkedIn is the place to be for business types, especially those selling business-to-business like I do. I rely heavily on the platform for engagement, leads and information. But it’s cringe. Every post is fantastic. Everyone is fabulous. People are “visionary leaders” and “strategic innovators” or “growth hackers”. They’re all doing GREAT at their jobs (even if a growing number of them are “open to work”).

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