Groups linked to Russia’s government are using online disinformation and state propaganda to spread incendiary claims and attack the host country.
The actor in the viral music video denouncing the 2024 Olympics looks a lot like French President Emmanuel Macron. The images of rats, trash and the sewage, however, were dreamed up by artificial intelligence.
Portraying Paris as a crime-ridden cesspool, the video mocking the Games spread quickly on social media platforms like YouTube and X, helped on its way by 30,000 social media bots linked to a notorious Russian disinformation group that has set its sights on France before. Within days, the video was available in 13 languages, thanks to quick translation by AI.
“Paris, Paris, 1-2-3, go to Seine and make a pee,” taunts an AI-enhanced singer as the faux Macron actor dances in the background, seemingly a reference to water quality concerns in the Seine River where some competitions are taking place.
Moscow is making its presence felt during the Paris Games, with groups linked to Russia’s government using online disinformation and state propaganda to spread incendiary claims and attack the host country — showing how global events like the Olympics are now high-profile targets for online disinformation and propaganda.
Only a small number of approved Russian athletes were allowed compete as neutrals. Barring Russian athletes from competing under the country’s flag or in team sports following the invasion of Ukraine all but guaranteed the Kremlin’s response, said Gordon Crovitz, co-founder of NewsGuard, a firm that analyzes online misinformation. NewsGuard has tracked dozens of examples of disinformation targeting the Paris Games, including the fake music video.
Russia’s disinformation campaign targeting the Olympics stands out for its technical skill, Crovitz said.
“What’s different now is that they are perhaps the most advanced users of generative AI models for malign purposes: fake videos, fake music, fake websites,” he said.
