The Vision Pro headset is off course, but there are plenty of ways that Apple can steady the ship. Here’s what will give it the best chance of success.
If you’ve been following Apple’s Vision Pro in the year or so since it was launched, you’ll know we’ve seen an almost endless supply of reports claiming that the mixed reality headset is in trouble and selling poorly. If that’s the case, it’s clear that Apple needs to do something about it.
Yet, that might not be so easy. Remember when the Apple Watch first launched to a collective “meh” from the world? Even the original iPhone wasn’t a runaway success. But as Bloomberg reporter Mark Gurman puts it in his latest Power On newsletter, these devices had solid foundations that just needed tweaking for them to become the great products they are today. The Vision Pro, he contends, needs a far more drastic overhaul.
According to Gurman, Apple has a few ideas on how to do this, and it’s clear that the company has to do something. But reading the reporter’s account of Apple’s internal ideas and debates, I’m left thinking that only a couple are what the Vision Pro needs right now. Here’s what Gurman says Apple is considering doing:
Looking at these options, we can forget the third, fourth and fifth ideas, as they’re too far off in the future.
