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Canon Adds Compact Standard Zoom for Enthusiasts on a Budget

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The RF 28-70mm F2.8 Lens is the perfect alternative to pricier L series glass.
Canon’s latest lens for its RF mirrorless camera system fills a very important gap in its lens catalog: a mid-priced standard zoom with professional-grade f/2.8 optics. Its RF 28-70mm F2.8 IS STM debuts at $1,099, for roughly half the cost of its marquee RF 24-70mm F2.8 L IS USM.Obtainable Full-Frame F2.8 Zoom
It’s good news for photogs who’ve picked up a full-frame starter camera like the excellent EOS R8 and want to take advantage of the background blurring power and low light creative possibilities that come with an f/2.8 zoom. It’s a type of lens that third parties have made for other systems—Sigma and Tamron make similar zooms for the Sony system—but not for Canon cameras.

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