Apple could use AI and hardware upgrades to justify higher prices.
Apple could use AI and hardware upgrades to justify higher prices.
The iPhone 16 is nearly here. Apple is hosting its annual fall event on Monday, Sept. 9, during which it’ll likely unveil the new iPhone lineup — and potentially discuss Apple Intelligence and iOS 18 updates.
Beyond all the flashy presentations on camera specs and battery capacity, one of the most important questions looming over any new phone unveiling is: How much will it cost?
As the company’s premium-tier devices become even more sophisticated with the help of AI and, potentially, more high-end materials, iPhone fans are wondering whether those advancements will come with a higher sticker price. Apple used its Worldwide Developers Conference in June to introduce its suite of Apple Intelligence features, which will soon become available on some of its latest devices. It also debuted iOS 18, which is slated to arrive in the fall. That brings updates like customizable home and lock screens, an updated Control Center and RCS messaging.
Despite upgraded features, the starting price of the baseline iPhone has remained consistent over the last several years. Every baseline model between the iPhone 12 and 15 has been priced at $799 upon its release in the US. The Pro devices have also remained at $999 across that timeline.
A price hike occurred on the high-end iPhone 15 Pro Max last year, which was retailed at $1,199, $100 more than its predecessors. Apple did away with its lowest 128GB storage option, making 256GB the new (pricier) baseline. The 15 Pro Max also touts a periscope lens, which offers 5x zoom that isn’t found even on the smaller 15 Pro.
As inflation raises prices for nearly everything else and rumors suggest new iPhones get pricier parts, it’s uncertain whether Apple can resist bumping up the price tags for its flagship phones.
