As Apple gears up to unveil the iPhone 16 lineup, a new study suggests that allure of new features may no longer be the driving force behind iPhone purchases.
As Apple gears up to unveil the iPhone 16 lineup, a new study suggests that allure of new features may no longer be the driving force behind iPhone purchases.
Historically, Apple has wowed customers with significant features that have created a surge in iPhone upgrades. From the introduction of the Retina display to the implementation of Face ID, these features have tempted users to trade in their old models.
But according to data from Consumer Intelligence Research Partners (CIRP), the current landscape looks a bit different.
