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Sean “Diddy” Combs’ vast music catalog has seen a jump in streams since his arrest last week and the unsealing of an indictment against him.
Under his many musical monikers – including Diddy, Puff Daddy and P. Diddy – the industry data and analytics company Luminate said the mogul’s music saw an average 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
George Howard, a distinguished professor of music business management at Berklee College of Music, said he’s not surprised by the increase. To him, streaming is akin to a Google search of the artist as a means of satisfying curiosity.
“Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press.
