Slightly more iPhone owners over the last year are holding on to their current phone for three or more years before upgrading.
Some analysts were expecting pent-up demand from owners of older iPhone models to create an iPhone 16 supercycle, especially with the launch of some Apple Intelligence features with the release of iOS 18.1 next month. Others, such as Bloomberg’s Mark Gurman, have said that a supercycle won’t occur until Apple releases the iPhone 17 series next year. Meanwhile, CIRP (Consumer Intelligence Research Partners LLC) says that most iPhone users will hold on to their old models for at least three years before upgrading.
The report notes that over the last year ending last June, 34% of new iPhone buyers were purchasing a new model to replace a phone that they held for three years or longer.
