One more thing
Apple is pretty good at, well, not exactly keeping secrets, but at least it has a spotless record for never confirming a rumor before it’s real. That means we know almost everything the Cupertino tech giant plans to unveil at its Glowtime Event on Monday. New iPhone 16 phones, fresh Apple Watches, AirPods, and Apple Intelligence.
The leaks have been so steady and, I’m assuming, accurate, that Monday’s Keynote by Apple CEO Tim Cook and company is nothing more than a confirmation event, it’s the graduation from rumor to reality that probably required little more than a flip of a tassel from one cap corner to another.
I’ll be there, hopefully as close to the front row as possible, and jostling among analysts, fellow journalists, and others in the demo room, angling for our first hands-on experience with the new gadgets. There’ll be excitement and breathless commentary. Some of it will be authentic, and some of it might be a bit forced because the upgrades are minor. We’ll struggle to capture what might be a set of half-measure Apple Intelligence features (while we wait for the rest to show up later and even next year). But the empty seat at the keynote and space in the demo room will be for that one more thing that seldom arrives.
Invented by Apple’s Steve Jobs, « One More Thing » is the surprise feature or product that, one would hope, nobody saw coming.
