YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.
YouTube beefed up tools for creators on Wednesday as it competes with streaming rivals such as Netflix on the biggest screen in most homes: the television.
The Alphabet-owned video-sharing platform popular on computers, tablets and smartphones has been gaining audiences on televisions as « smart » TVs linked to the internet have become common.
YouTube’s subscription streaming service has also been gaining traction, offering live broadcasting on more than 100 channels, in partnership with existing networks.
« It’s the fastest-growing screen », YouTube chief Neal Mohan said of televisions at a presentation to content creators in New York. « So, it is a very large surface for all of our creators.
