Musk is accused of using an AI-generated image at a recent event that allegedly resembles a scene from the science fiction movie.
A Hollywood film production company behind Blade Runner 2049 sued Tesla CEO Elon Musk on Monday for using an AI-generated image that allegedly resembles a scene from the 2017 movie to promote Tesla’s new robotaxis.
Alcon Entertainment filed the lawsuit against Musk, Tesla and Warner Bros. Discovery—the movie’s distributor that hosted a October 10 event promoting Tesla’s robotaxis—in U.S. District Court in Los Angeles. The complaint says Alcon denied a request by Musk and the companies to use imagery from Blade Runner 2049 at the event, but Tesla allegedly used artificial intelligence to « do it all anyway. »
During the event, Musk made his way to the stage in a Tesla « Cybercab », and he then proceeded to reference the science fiction film during his speech. A screen behind Musk showed a man wearing a long coat overlooking a city in ruins, which Alcon says resembles a scene in Blade Runner 2049 when star Ryan Gosling stops at a decimated Las Vegas.
