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Industrial Design Students Build 2 EV Concepts For Gen Z Drivers

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Savannah College of Art and Design students spent a year creating the quintessential electric vehicle and built the Aether and Tyr EV concepts for Gen Z drivers.
Instead of just talking about what the next generation of drivers want, Savannah College of Art and Design students spent a year creating the quintessential electric vehicle. More than just renderings, the SCAD industrial design students built the Aether and Tyr all-electric concepts.
On display at the Savannah, Georgia school’s unique XR/LED stage, SCAD Savannah professor of industrial design Rafael Corazza Ronchetti sees the two cars as the sports car Aether about the joy of driving and going fast, while the Jeep-inspired Tyr is about freedom and the open road. Both are designed to attract a younger, reluctant-to-get-a-drivers-license generation. The battery powering the vehicles is a major appeal for this demographic.
In a conversation with the project’s professors last month, SCAD Atlanta associate chair of design Owen Foster noted the students were instructed to build “Not just a beautiful concept car, but it still has to be real.” The cars are fully functional and roadworthy with a battery and motors and 3D-printed parts.

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