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Meta enters AI video wars with powerful Movie Gen set to hit Instagram in 2025

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It can make both video and audio from text prompts, and allow users to customize their own videos, adding special effects, props, costumes.
Meta founder and CEO Mark Zuckerberg, who built the company atop of its hit social network Facebook, finished this week strong, posting a video of himself doing a leg press exercise on a machine at the gym on his personal Instagram (a social network Facebook acquired in 2012).
Except, in the video, the leg press machine transforms into a neon cyberpunk version, an Ancient Roman version, and a gold flaming version as well.
As it turned out, Zuck was doing more than just exercising: he was using the video to announce Movie Gen, Meta’s new family of generative multimodal AI models that can make both video and audio from text prompts, and allow users to customize their own videos, adding special effects, props, costumes and changing select elements simply through text guidance, as Zuck did in his video.
The models appear to be extremely powerful, allowing users to change only selected elements of a video clip rather than “re-roll” or regenerate the entire thing, similar to Pika’s spot editing on older models, yet with longer clip generation and sound built in.
Meta’s tests, outlined in a technical paper on the model family released today, show that it outperforms the leading rivals in the space including Runway Gen 3, Luma Dream Machine, OpenAI Sora and Kling 1.5 on many audience ratings of different attributes such as consistency and “naturalness” of motion.
Meta has positioned Movie Gen as a tool for both everyday users looking to enhance their digital storytelling as well as professional video creators and editors, even Hollywood filmmakers. Advanced multimodal media capabilities
Movie Gen represents Meta’s latest step forward in generative AI technology, combining video and audio capabilities within a single system.
Specificially, Movie Gen consists of four models:
1. Movie Gen Video – a 30B parameter text-to-video generation model
2. Movie Gen Audio – a 13B parameter video-to-audio generation model
3. Personalized Movie Gen Video – a version of Movie Gen Video post-trained to generate personalized videos based on a person’s face
4. Movie Gen Edit – a model with a novel post-training procedure for precise video editing
These models enable the creation of realistic, personalized HD videos of up to 16 seconds at 16 FPS, along with 48kHz audio, and provide video editing capabilities.
Designed to handle tasks ranging from personalized video creation to sophisticated video editing and high-quality audio generation, Movie Gen leverages powerful AI models to enhance users’ creative options.
Key features of the Movie Gen suite include:
• Video Generation: With Movie Gen, users can produce high-definition (HD) videos by simply entering text prompts. These videos can be rendered at 1080p resolution, up to 16 seconds long, and are supported by a 30 billion-parameter transformer model. The AI’s ability to manage detailed prompts allows it to handle various aspects of video creation, including camera motion, object interactions, and environmental physics.
• Personalized Videos: Movie Gen offers an exciting personalized video feature, where users can upload an image of themselves or others to be featured within AI-generated videos.

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