The National Women’s Soccer League expansion team in Boston apologized on Wednesday for a « Too Many Balls » marketing campaign that draw a harsh reaction from the transgender community and others.
The National Women’s Soccer League (NWSL) expansion team in Boston apologized on Wednesday for a « Too Many Balls » marketing campaign that draw a harsh reaction from the transgender community and others.
A day after unveiling the slogan as part of the rollout of the team name BOS Nation FC, the organization posted on X that « we missed the mark » with an attempt to « create a bold and buzzworthy brand launch campaign. »
« We fully acknowledge that the content of the campaign did not reflect the safe and welcoming environment we strive to create for all », the team said, « and we apologize to the LGBTQ+ community and to the trans community in particular for the hurt we caused. »
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