Events will take place in Shanghai, Beijing, Guangzhou, Tianjin and Chongqing in November to coincide with China’s annual Singles’ Day event.
Questions have been raised about how long growth momentum from a month-long consumption promotion campaign in five economically vital cities could last, with analysts pointing to income and job uncertainties that still haunt Chinese households.
A series of events to promote domestic and foreign brands started on Sunday, and will run throughout November in Shanghai, Beijing, Guangzhou, Tianjin and Chongqing, according to the Ministry of Commerce, in an attempt to drive up spending on the tailwind of China’s Black Friday-alike shopping season.
