A new marketing campaign from Microsoft emphasizes the company’s push to support Xbox gaming on a variety of third-party devices.
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside of traditional consoles, including smart TVs, phones, and PCs.
Microsoft today introduced a new « This is an Xbox » marketing campaign, which highlights how gamers can get the Xbox experience on a variety of gadgets, from PC gaming handhelds and Amazon Fire TV Sticks to the Meta Quest 3S VR headset.
This is possible because of Microsoft’s investment in cloud gaming via Xbox Game Pass Ultimate, which starts at $19.
