“What’s discipline got to do with winning?”
At the end of June, in the afterglow of a debate performance that would ultimately prompt President Joe Biden to end his campaign for reelection, Donald Trump startled his aides by announcing that he’d come up with a new nickname for his opponent.
“The guy’s a retard. He’s retarded. I think that’s what I’ll start calling him,” Trump declared aboard his campaign plane, en route to a rally that evening, according to three people who heard him make the remarks: “Retarded Joe Biden.”
The staffers present—and, within hours, others who’d heard about the epithet secondhand—pleaded with Trump not to say this publicly. They warned him that it would antagonize the moderate voters who’d been breaking in their direction, while engendering sympathy for a politician who, at that moment, was the subject of widespread ridicule. As Trump demurred, musing that he might debut the nickname at that night’s event, his staffers puzzled over the timing. Biden was on the ropes. Polls showed Trump jumping out to the biggest lead he’d enjoyed in any of his three campaigns for the presidency. Everything was going right for the Republican Party and its nominee. Why would he jeopardize that for the sake of slinging a juvenile insult? (A campaign spokesperson, Steven Cheung, said the nickname “was never discussed and this is materially false.”)
Over the next several days—as Trump’s aides held their breath, convinced he would debut this latest slur at any moment—they came to realize something about Trump: He was restless, unhappy, and, yes, tired of winning. For the previous 20 months, he’d been hemmed in by a campaign built on the principles of restraint and competence. The former president’s ugliest impulses were regularly curbed by his top advisers; his most obnoxious allies and most outlandish ideas were sidelined. These guardrails had produced a professional campaign—a campaign that was headed for victory. But now, like a predator toying with its wounded catch, Trump had become bored. It reminded some allies of his havoc-making decisions in the White House. Trump never had much use for calm and quiet. He didn’t appreciate normalcy. Above all, he couldn’t stand being babysat.
Trump never did deploy the nickname against Biden in public. Yet the restiveness he felt during that stretch of the race foretold a dramatic shift in the tone and tenor of his campaign. Within weeks, Trump would survive an assassination attempt, Biden would abandon his candidacy, Vice President Kamala Harris would replace him atop the Democratic ticket, and polls would show an election that once appeared finished suddenly reverting to coin-flip status. All the while, Trump became more agitated with what he saw as the trust-the-plan, run-out-the-clock strategy of his campaign—and more convinced that this cautious approach was going to cost him a second term.
In conversations with nearly a dozen of the former president’s aides, advisers, and friends, it became apparent that Trump’s feeling of midsummer tedium marked a crucial moment in his political career, setting off a chain reaction that nearly destroyed his campaign and continues to threaten his chances of victory. Even as they battled Democrats in a race that refuses to move outside the margin of error, some of Trump’s closest allies spent the closing months of the campaign at war with one another: planting damaging stories, rallying to the defense of wronged colleagues, and preemptively pointing fingers in the event of an electoral defeat.
At the center of this tumult, people close to Trump agreed, is a candidate whose appetite for chaos has only grown—and is a reminder of what awaits should he win on November 5.
Trump decided it was time to take matters into his own hands.
For the first 10 days following Biden’s departure from the race, Trump had listened dutifully as his campaign co-managers—a pair of longtime GOP consultants named Susie Wiles and Chris LaCivita—explained that the fundamentals of their strategy remained solid. Nothing dramatic needed to change with Harris taking over the ticket, they told Trump, because she was inheriting the vulnerabilities they had exploited so successfully against Biden. They argued that whatever burst of money and enthusiasm had accompanied her entry into the race would prove short-lived—and warned him against overreacting. Staying the course, they told Trump, was the surest recipe for electoral success.
He went along with their plan—for a while. But every hour his campaign spent attacking Harris as if she were a credible opponent—rather than bludgeoning her as the airheaded, unqualified, empty pantsuit Trump was sure she was—gnawed at the former president. Finally, he ran out of patience. On July 31, during an onstage interview with the National Association of Black Journalists, Trump publicly unloaded the sort of race-baiting barbs that his aides had, up until that point, succeeded in containing to his private diatribes.
“I didn’t know she was Black until a number of years ago when she happened to turn Black,” Trump told the journalists onstage, eliciting gasps from the audience. “I don’t know, is she Indian or is she Black?”
In the days after his NABJ appearance—as staffers scrambled to satisfy their boss’s appetite for pugilism without indulging his racist and misogynistic impulses—Trump began to lose confidence in his team. He had long dismissed the warnings from certain friends, such as his former acting director of national intelligence, Richard Grenell, that Wiles and LaCivita weren’t up to the job. But now he had reason to wonder. With Harris climbing rapidly in the polls and his own favorability numbers slipping, Trump was pondering, for the first time, a shake-up of his team. (Cheung said Trump never considered a change to his campaign leadership.)
In early August, Trump started courting two of his longtime allies and former campaign managers from 2016, Kellyanne Conway and Corey Lewandowski, discussing what it might look like if they rejoined his political operation in a formal capacity. Trump told Lewandowski—who promptly agreed to come aboard—that he missed the “fun,” freewheeling nature of that first run for the White House. He told Conway, meanwhile, that he worried he was being overly “managed” by his current team.
Trump’s conversations with Conway troubled Wiles and LaCivita. They knew that she and Trump were talking more and more frequently; they also knew she loved to take credit for electing him in 2016, and wouldn’t be eager to share accolades with her successors. Conway’s back-channeled criticisms of the 2024 campaign had been subtle but pointed; in an effort to placate her, LaCivita increased her monthly retainer at the RNC from $20,000 a month to $30,000. But in private conversations, Conway continued to point out the campaign’s shortcomings—especially, in her view, the mistaken selection of Ohio Senator J. D. Vance as Trump’s running mate. When Wiles and LaCivita met Trump at a fundraiser in the Hamptons the evening of August 2—having been tipped off that their boss just spent the day talking strategy with Conway at his Bedminster club in New Jersey—the campaign’s top advisers fretted that their days running the show might be numbered. (As the New York Times was reporting on Conway’s visit to Bedminster, Trump called reporter Maggie Haberman and angrily denied that changes were afoot, saying he was “thrilled” with Wiles and LaCivita.)
In truth, the real threat was Lewandowski.
A tough-talking operative who had famously accosted a female reporter in 2016 and later allegedly made unwanted sexual advances toward a Republican donor’s wife, Lewandowski had promised Trump a return to the “killer” vibes of 2016. But the details of his new role were left open to interpretation. Lewandowski believed—and told anyone who would listen—that he would outrank the existing campaign leadership. Trump himself, meanwhile, assured Wiles and LaCivita that Lewandowski would be a utility man, serving as a key surrogate while helping to organize election-security efforts and field operations in swing states.
The honeymoon period was nonexistent. Before Lewandowski worked a single day on behalf of the campaign, he complained to friends that Wiles and LaCivita had leaked the news of his hiring in an unflattering light that downplayed his role—and timed it to coincide with when he was traveling and off the grid, unable to speak for himself.
Determined to assert himself, Lewandowski arrived at Palm Beach headquarters in mid-August with designs on running the place. Wiles accompanies Trump nearly everywhere on the trail, and LaCivita, when not joining them, often works from his home in Virginia, leaving Lewandowski with a free hand in Florida. He began taking aside junior staffers and department heads alike, one at a time, informing them that he spoke for Trump himself. He made it known that he would be in charge of all spending, and that he needed to know what wasn’t working so that he could fix it. Meanwhile, he began calling the campaign’s key operatives in the battleground states, probing for weaknesses in Trump’s ground game and assuring them that a strategy shift was in the works.
Even as colleagues grew tired of hearing Lewandowski describe himself as the former president’s personal proxy, they realized he wasn’t wrong. His arrival coincided with a marked shift in Trump’s mood and behavior. Gone, suddenly, was the candidate of 2024, who despite all the inevitable outbursts was at least receptive to direction and aware of consequences; in his place, as the summer progressed, was the alter ego of 2016, the candidate who did and said whatever he wanted and ignored anyone who sought to rein him in.
During the week of the Democratic National Convention, the former president shared a social-media post suggesting that Harris had performed oral sex in exchange for career advancement. He denigrated the Medal of Honor, the nation’s top award for military personnel, as less impressive than the civilian Medal of Freedom. He accused Harris of leading a “vicious, violent overthrow of a president of the United States.” He called into Fox News’s coverage of the convention and rambled so incoherently that the anchors cut his line 10 minutes into the interview. (Trump promptly dialed Newsmax to continue talking.) At a rally in North Carolina, after polling the audience about whether he should “get personal” with his attacks on Harris—the crowd responding rowdily to encourage his invective—Trump mused about firing his campaign advisers.
Around that time, Trump was asked by reporters about the tone of his candidacy. “I think I’m doing a very calm campaign,” he replied. “I have to do it my way.”
As Trump was settling on Vance as his vice-presidential pick, one of the arguments he found most persuasive centered on an injection of youthful verve: The freshman senator, then just 39 years old, could complement a running mate four decades his elder with a style and media savvy that broadened the campaign’s appeal. With that promise, however, came a certain peril. Vance maintained an entourage of Very Online influencers who had little experience winning campaigns but lots of owned libs in their social-media mentions. Now some of those right-wing agitators would be joining an operation that was already struggling to keep its principal on message.
Vance’s first two months on the ticket were largely uneventful. His awkward, halting appearances fueled a sense of buyer’s remorse among some Trump confidants, but he made no mistakes of any real consequence. (The talk of “childless cat ladies” preceded his appointment to the GOP ticket, as did his remarks that he “would like abortion to be illegal nationally.”) And then came September 9. It was one day before Trump would meet Harris in Philadelphia for their first and only debate, and Vance, according to people familiar with the situation, was feeling punchy. Over the past several days, the young senator had marinated in right-wing agitprop stemming from Springfield, Ohio, where it was rumored that Haitian migrants were stealing and eating pets. When Vance’s allies on the campaign learned that he’d already spoken out about related issues in Springfield—how the influx of thousands of Haitian migrants who came legally to fill jobs had stressed the city—they urged him to seize on this conspiracist catnip and turn it into a crusade for the Trump campaign.
One staffer in particular—a young activist named Alex Bruesewitz—helped to convince Vance and his team that this was an opportunity to put his stamp on the campaign. Vance agreed. “Reports now show that people have had their pets abducted and eaten by people who shouldn’t be in this country,” the senator posted on X, catching the Trump campaign’s leaders entirely off guard. Figuring there was no use in half measures, Bruesewitz led Vance’s minions in blasting the social-media post around their networks and urging officials on other GOP campaigns, as well as at the Republican National Committee, to join Vance’s assault on the migrant community of Springfield.
