Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.
Apple is said to be considering making a television set, over a decade after it abandoned that idea in favor of creating the Apple TV set top box.
It’s one of the famous Steve Jobs stories, a claim relayed by biographer Walter Isaacson, which Jobs said he had figured out television. « I finally cracked it », he said in 2010, adding that his Apple TV set would be « completely easy to use. »
Now according to Bloomberg, Apple may yet be having another go at fulfilling that ambition. As yet it’s no more than a vague rumor, but Apple is said to be once again evaluating the idea.
What’s new is that such a device could conceivably fit in with the many other rumors that say Apple wants to expand its home devices. An Apple TV set — or perhaps an Apple-branded set — could be one key part of an array of smart home devices Apple is said to be planning for 2025 and beyond.
