Calm also sent push alerts during the June presidential debate, one of which read: « The 45-minute mark. Exhale. Sip some water. »
President-elect Donald Trump cruised to victory on election night, and dozens of breaking news alerts went live as swing states were called.
Calm, a mental fitness company that creates meditation products on its subscription-based app, decided to buy some advertising space — and give viewers some respite from the news.
The company purchased 30-second blocks on CNN, ABC, and Comedy Central from 5:30 p.m. to 1:15 a.m. ET on election night.
The advertisement involved a video with the message: « We bought this ad space to give you 30 seconds of silence. Yep, just silence. »
That was followed by a « you’re welcome » and the Calm logo.
