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Apple’s top Siri exec calls AI crisis ‘ugly’ and ’embarrassing’

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A week after Apple admitted that its revamped Siri with onscreen awareness would be delayed, a top executive addressed the AI crisis.
A week after Apple admitted that its revamped Siri with onscreen awareness and context understanding would be delayed with a release in the “coming year,” Bloomberg‘s Mark Gurman reports that Apple’s senior director at Siri’s division, Robby Walker, had an all-hands meeting with his team, and said that delaying these key features has been “ugly” and “embarrassing.”
More interestingly, the report reveals that the company had nothing more than a video mock-up of these features, as it had “a barely working prototype” during the WWDC 2024 keynote. With that, the top Apple executive said in the meeting that it’s “unclear when the enhancement will actually launch.

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