They’re called Experience Agents, and aim to provide personalized, empathetic responses in real time.
AI agents are the next frontier of AI assistants, going beyond answering questions to performing tasks. Qualtrics is implementing agents so its technology can interact directly with customers to improve their experiences.
On Monday, ahead of Qualtrics’ X4 2025 Experience Management Summit, which kicks off on Tuesday, the company unveiled Experience Agents, assistants who can step into customer interactions to learn more about and resolve existing issues. Experience Agents offer speed, empathy, and resolutions, according to the company.
Experience Agents can interact across various customer touchpoints, including surveys, call center chats, online reviews, and other online interactions.
