My two cents on the matter: the lawsuit(s) won’t make a difference. I think the company will squeeze its way out of this one relatively unharmed.
Apple is between a rock and a hard place right now – but I’m not certain that legal consequences will follow. Not the kind that people want, anyway.
I’m not talking about the fact that Apple hasn’t yet released its own foldable iPhone – be it a book style or a clamshell – I’m talking about the Apple Intelligence fiasco. Although it truly is a shame that Cupertino seems reluctant to compete with Samsung, Google, Motorola, Xiaomi, OnePlus and the rest of the bunch that make foldables on a monthly basis now.
The AI crisis is bigger than that… and it could turn into another court drama for Apple.
Some half a year ago, the iPhone 16 came along and with it – promises that this phone (and its Pro and Plus siblings, of course) will be heavy on AI. That was no surprise, given how obsessed with AI companies have become in the last couple of years.
So far, so good. Apple (being Apple) hinted at some cool AI features for the near future and, as usual, it was all wrapped in a shiny, expensive cellophane of flashy short videos (that were supposed to be clever) and hired actors (Bella Ramsey from The Last of Us).
Apple (once again being Apple) found a funny little name for its suite of AI features to come: Apple Intelligence. When abbreviated, it’s still « AI », so that was probably seen as peak comedy at the headquarters. Well, maybe Apple bosses are actually thrilled by it and really like it, but certainly many outside Cupertino see it as peak comedy.
This was Apple’s answer to what started in the very beginning of 2024 with Samsung’s Galaxy S24 line that was originally presented as an « AI phone ». We were being officially (dragged) in the AI era. Around the time when the S24 family was unveiled, a Samsung boss allegedly wanted another word for « smartphone » – a new term to better describe the revolutionary AI-driven device that the smartphone was turning into.
