According to Similarweb, 23andMe.com saw its largest traffic spike in two years on Monday as news of the DNA test kit company’s bankruptcy broke.
Did you delete your DNA data on 23andMe? You’re not alone. The company’s website has seen a surge in users after it launched a bankruptcy proceeding intended to attract a buyer.
Visits to 23andMe.com increased by 526% from Sunday to Monday, according to Similarweb, which tracks internet traffic trends after 23andMe announced its bankruptcy. 23andMe.com received an estimated 1.5 million visits on Monday, an increase from 239,000 visits the day before, or what’s closer to a typical daily traffic flow.
