The former chief design officer at Apple appears ready to embrace a different design approach to the minimalism he prized at the iPhone maker.
Jony Ive is embracing his « ornament era. »
The former chief design officer at Apple spent the better part of 27 years designing products that were defined by simplicity and minimalism: the iPod, iPhone, MacBook, and iPad all had the British-born designer’s hand in them.
But he’s taking a different approach now.
In a fireside chat with Stripe CEO Patrick Collison this week, Ive, who has been busy working on an independent design agency called LoveFrom since leaving Apple in 2019, acknowledged that his more recent work can be seen as « Jony’s ornament era.
