The Weeknd’s Hurry Up Tomorrow album is a hit, but its film counterpart is set to open to underwhelming numbers, projected to gross $5–9 million in its debut weekend.
Hurry Up Tomorrow’s Opening Weekend
According to Deadline, Hurry Up Tomorrow is projected to gross between $5 million and $9 million in its opening weekend. Early Wednesday screenings — previews aimed at superfans — brought in about $1 million.
The film has been compared to the recent comedy Death of a Unicorn in terms of general public awareness. That title opened with just under $6 million and ultimately grossed $13 million in North America during its run in theaters.The Weeknd’s New Movie
Hurry Up Tomorrow reportedly cost $15 million to produce.
