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Amazon Prime Day 2025 dates announced — when you can shop and what to know

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When is Prime Day 2025? Here’s what to need to know about shopping the sale on July 8-11, including when and how to get the best deals on everything from tech to beauty buys.
It’s almost the prime time to shop summer sales.
Amazon announced that its next highly-anticipated Prime Day will run from July 8 to 11 this year — officially making it the longest one ever.
While previous Prime Days have only spanned two days, this four-day bargain bonanza will give shoppers even more time to score unbeatable deals.
Read on for everything you need to know to bag all the best finds — including select early sales.
Think Black Friday-level deals. The mega-retailer’s annual bargain bonanza brings massive markdowns for Prime members. (If you’re not signed up, there’s still time to get a 30-day free trial and shop the event.)
Nordstrom is offering its biggest deals of the year the same week, as its famous anniversary sale kicks off on July 12. In the past, retailers like Target, Walmart and Kohl’s have also gotten in on the summer savings.
While it’s unclear which exact products will be discounted this time around, in previous years we’ve spotted savings on some of Hollywood’s favorite brands — from big ticket tech items to splurge-worthy beauty buys.
While we still have some time before the official deals kick off, Amazon’s sale section already includes plenty of great markdowns on celebrity favorites.
Listening up for deals on Apple headphones? The brand’s classic AirPods are over 30% off already.

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